TUI IS BACK

We brought back the iconic Tui Yeah Rights campaign after a 7 year hiatus. We entered it in the for-good category because we thought it’d be funny. It didn’t get shortlisted for that, but it is shortlisted for best OOH at the New Zealand Axis Awards.

I’m still writing Yeah Rights for about 2 hours a week. So far, 44 of the hundreds I’ve written have run.

(my) published lines to date