Air New Zealand Bubble Announcement

After a year of lockdowns, the trans-tasman bubble finally opened. The CEO of Air New Zealand gave us a day to think of a way we could leverage the announcement in tongue in cheek way, playfully stoking the New Zealand/Australian rivalry. I wrote this headline and body copy playing off the insight that we were all starting to get a bit sick of each other after a year of being stuck together in close proximity. This is probably my favourite piece of work I’ve ever done, primarily because of the spirited discussion it started in the Daily Mail comments section.