Roadies and Boaties TVC

After Tower was awarded Canstar awards for both car and boat insurance, we decided to announce the news through the creation of another relatable Kiwi character: ‘guy who really, really likes his car and boat’.

Along with ‘Quick Quote’, this was one of the TVCs that helped us bridge the gap between the old campaign and the new one. We were very happy with how it came out, given it was shot entirely remotely during lockdown.